This integrated campaign was a client based school project whereby we had to work in groups. The objective of this project was to encourage people, especially the younger generation who may not be familiar with our local cinematic heritage to find out more about the importance of film preservation. Hence the idea Preserve_. Whereby the underscore is customisable so that they will realise that preserving films also means preserving the values/moments in their lives. There are multiple phases in our integrated campaign, bringing in social media, poster advertising and out of home advertising. We aim to let youths know that films help us relive, remember and feel the emotions we have forgotten. They are reminders of the past that we hold onto dearly. We learn from their experiences that help us grow into better people, but most importantly they make us who we are. In spite of that, we lose sight of the values they hold because we are too busy trying to keep up with the world. Can you bear losing a part of yourself?