Who’s your bro? is an event/date planning service catered exclusively to men that need date ideas, or who want to plan the ideal date for their other half. With an extensive range of event and date ideas and plans, coupled with a sense of good humour and brotherly advice, the team wants to help men become better boyfriends. They wanted to go with a bold, manly and ‘bro’ vibe for the colours and font, referencing Barney Stinson, but without the man in suit concept, and to explore the usage of loud colours without incorporating black and white. With the bold concept in mind, I decided to go with a Pop Art direction as it is something different to represent men.
The shapes are of random to show that the company is open to planning all kinds of dates and events and can range from something as romantic as a candlelight dinner on the beach, to adventurous laser gun games, to surprise flash mob events.
Who’s your bro? Targets busy executives who do not have the time to plan dates or for boyfriends looking for unique date/special event ideas for his other half. Who’s your bro? would then some in as an SOS, helping you quickly with your situation. Hence the need for quicker access through an application.
